ABBA announce brand new ‘virtual and live experience’ set to take place in 2018
Nearly 35 years after their last public performance together, the members of ABBA are preparing to give their fans around the world what millions of them have long dreamed of but considered impossible – a new entertainment experience from the Swedish pop legends.
The band are currently playing their cards close to their chest and details at present are rather scant, but the quartet have announced they have teamed up with pop entrepreneur Simon Fuller for a groundbreaking venture that will utilise the very latest in digital and virtual reality technology. The aim is to create an original entertainment experience with the pop superstars, which will enable a new generation of fans to see, hear, and feel the band in a way previously unimagined. More details of the collaboration will be announced in the early part of next year.
ABBA member Benny Andersson explained: “We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are.”
Frida Lyngstad added: “Our fans around the world are always asking us to reform and so I hope this new ABBA creation will excite them as much as it excites me!”
Fuller, the former manager of the Spice Girls and the man behind the Pop Idol and American Idol franchise also explained: “The creativity and ideas flowing from the members of ABBA over the past few months have filled me with great excitement. We are exploring a new technological world, with virtual reality and artificial intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.”