The successful hits brand is launching a NOW That’s What I Call Music TV channel on 23rd October on Sky 378 and FreeSat 512, where it will be listed as NOW Music.

The channel aims to target audiences ranging from teens to grandparents, who started collecting their first Now That’s What I Call Music album 30 years ago. Daytime programming will focus on current music while evening and weekend shows will venture into the NOW brand’s 30 year catalogue.

NOW Music’s launch will feature a Top 100 favourite videos from 30 years of NOW!, the results of a poll conducted across NOW’s Facebook and Twitter.

In the run up to Christmas, on 22nd November NOW Music will become NOW Christmas and feature the biggest Christmas hits before reverting back on 27th December. The NOW brand will also release a Now That’s What I Call Xmas album on 4th November.

NOW’s joint MD, Steve Pritchard says “It’s a prefect time for us to be doing this, the NOW generation is the one that corresponds almost exactly with the advent of the music video.”

Forthcoming NOW albums and their release dates include:

Now That’s What I Call USA RD 21st October

Now That’s What I Call Disney Music 31st October

Now That’s What I Call Xmas RD 4th November

Now That’s What I Call Movies 11th November

Now That’s What I Call Disney 18th November

Now That’s What I Call 86 18th November

Now That’s What I Call Relaxing Classical 25th November

The new channel, NOW Music is launched 23rd October.

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