Altered Images, The Beat and Limahl head the list of eight new artists announced for Reload festival in September.




Also new for Reload, at Norwich’s Norfolk Showground from September 11-13, are an acoustic set from Ocean Colour Scene pair Simon Fowler and Oscar Harrison, former Bucks Fizz trio Cheryl Baker, Jay Aston and Mike Nolan, Red Box, Kenny Thomas and Wham! tribute band Bad Boys.




They join previously announced headliners The Boomtown Rats and reunited UB40 trio Ali Campbell, Astro and Mickey Virtue. Also appearing over the weekend are Jimmy Somerville, Marc Almond, M People, Level 42, Billy Ocean, Rick Astley, Howard Jones and Katrina And The Waves singer Katrina Leskanich.




Tickets are £72 (£99 with camping, plus £77 per campervan) or £39 per day from or 08712 241112. Promoters have warned that tickets at this price have almost sold out and are expected to increase in price within the next fortnight.




Fans can upgrade to backstage access for £50 per person, and access to a 10pm-1am aftershow party on the site on September 12 are £10 per person.